Google Glass Goes Chic With New Designer Frames

Thanks to a partnership with Diane Von Furstenberg, Google Glass will soon be available in stylish frames and lenses. There are five new frames and eight new shades available. The collection will be available through Net-A-Porter and the Google Glass store starting on June 23.

This is the first designer mashup with Google Glass. Through a partnership with Italian optical wear giant, Luxottica, Ray-Ban and Oakley-branded frames are also on tap. Google Glass Aviators, anyone?

The Google Glass hardware used in these frames is unchanged. It’s the same hardware, albeit color-matched with the designer frames, currently available for $1,500. The Diane Von Furstenberg label doesn’t come cheap. The DVF-branded shades will cost $1,620.

Google needs such partnerships to convince the general public that Google Glass is not something just for the nerds. Google Glass needs style. It needs attitude and a new identity. Google Glass needs to become an accessory, not a product, and these frames are a healthy beginning to the next phase of Google Glass.