Before the first kickoff, ads related to the World Cup have already been shared more than this year's crop of Super Bowl commercials, according to marketing-technology company Unruly. The top-20 World Cup 2014 ads have so far netted 6.9 million shares across social media. That's 31.4% more than the 4.7 million shares related to the top-20 ads from Super Bowl 2014.
If you take Shakira's Activia ad, "La La La (Brazil 2014)" out of the equation, though, the Super Bowl is still slightly ahead in shares, according to Unruly.
A YouTube spokesperson said Google hasn't tracked World Cup ad views in aggregate. However, she
added that the Shakira video — at close to 100 million views at the time of publication — has already gotten twice the views of the most popular Super Bowl ad, Budweiser's "Puppy."
Other huge World Cup ad hits include Nike's "Winner Stays" (74 million views) and Castrol's "Footkhana" (15.1 million).
Some 909 million people tuned in to at least one minute of the final World Cup 2010 game in South Africa, according to FIFA. The 2014 Super Bowl scored 111.5 million viewers.
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