For those already on Twitter, the service can often feel like the entire world is listening — but with user growth tapering off, that's not quite accurate.
To help further push Twitter into the mainstream the company has unveiled a slick new commercial promoting its efforts during this week's World Cup series of matches in Brazil.
The ad, titled "#WorldCup on Twitter: Love every second," includes Twitter users in Brazil, Africa and Japan interacting on the service while using the official #WorldCup and #WorldCup2014 hashtags.
But most of the video, which looks surprisingly like a travel advertisement (in a good way), takes its time showing off the streets of Brazil and its obsession with soccer.
In conjunction with the video, Twitter also launched what the company is calling World Cup of Tweets. Soccer fans can visit a special Twitter page and vote for their country, which automatically generates a tweet with your country's soccer team Twitter handle and the appropriate hashtags (e.g. #USA #brazil2014).
The results of the World Cup of Tweets, which will tally up the teams with the most mentions, are scheduled to be revealed just before the start of the World Cup proper on Thursday.
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