It's been less than 48 hours since Google launched its online tool that allows people in the European Union to request to be "forgotten" from search results, and the company has already received 12,000 requests, according to a new report.
The requests are in response to a European Court of Justice ruling earlier this month that found EU citizens have a "right to be forgotten" online and that Google must remove links to search results that can damage a person's reputation.
Reuters reports the company received 12,000 requests in the first 24 hours the form was online, with requests at times coming in as fast as 20 per minute.
The form allows EU citizens to ask Google to remove links to search results where their names appear if the results are "inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed." It is limited to citizens of the EU and those making link removal requests must provide documentation verifying their identity.
Many have already questioned the effectiveness of the measure. And The Next Web reports that links will only be removed from European versions of its search engines and not Google.com.
Google did not immediately respond to Mashable's request for comment on the number of requests it had received.
The company's CEO Larry Page expressed frustration with the ruling in an interview with the Financial Times saying the measure could interfere with innovation and encourage other countries to censor its citizens.
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